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Constructing built environments for more than 25 years.

Upfront Displays was registered as a business in 1995, and since then the business focus and service offering has evolved to adapt to changing industry demands. In the early days, the majority of work was in staging and corporate theatre construction, moving on to exhibition, retail and showroom.

Over time, the varied nature of the work meant that the business needed to be agile enough to scale up and down as required with premises, facilities and staff. They now reside at their premises in Thomastown with full workshop facilities, storage and graphic production.

Upfront Displays has never been just a building service, often referred to as a project ‘one stop shop’. The principle being, that what we don’t do inhouse, we organise, with our network of specialists, all tried and tested. This approach has made Upfront a provider of choice when it comes to ease of project delivery and peace of mind.

Our Business Strengths

Our displays are built for purpose to last with quality materials and construction. There is attention to detail in every piece we create.

The personal dedication of each team member is fundamental to delivering quality products and services we pride ourselves in.

Our experience and knowledge combined with a tenacity for problem solving means we welcome challenges.

We stand by our quality of workmanship and advanced manufacturing services, translating to client peace of mind.

You can always trust Upfront to deliver on time and on budget. We're a reliable partner that you can count on.

We cut your costs without cutting corners by efficient use of materials and resources offering value for money.


The combination of personal dedication and technical expertise from Upfront is why we choose to partner with them time and time again.

By Dave Clarke Owner, Flint Creative

Knowing the job will be done right the first time at exacting standards is something money can’t buy.

By Natasha Kennedy Director, Project N
16A Macquarie Dr, Thomastown VIC 3074
(03) 9464 1977